# The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements

> Research article (Computers in Human Behavior, 2015) · cited 64× · AI/ML

**Wikidata**: [openalex:W2415983483](https://www.wikidata.org/wiki/openalex:W2415983483)  
**Source**: https://4ort.xyz/entity/the-impacts-of-banner-format-and-animation-speed-on-banner-effectiveness-evidence-from-eye-movements