# The impact of word of mouth on service purchase decisions

> Research article (Journal of Service Theory and Practice, 2015) · cited 64× · AI/ML

**Wikidata**: [openalex:W2404427794](https://www.wikidata.org/wiki/openalex:W2404427794)  
**Source**: https://4ort.xyz/entity/the-impact-of-word-of-mouth-on-service-purchase-decisions