# The Impact of Word of Mouth on Service Purchase Decisions: Examining Risk and the Interaction of Tie Strength and Involvement

> Research article (SSRN Electronic Journal, 2015) · cited 10× · AI/ML

**Wikidata**: [openalex:W3125472141](https://www.wikidata.org/wiki/openalex:W3125472141)  
**Source**: https://4ort.xyz/entity/the-impact-of-word-of-mouth-on-service-purchase-decisions-examining-risk-and-the-interaction-of-tie-strength-and-involve