# The Impact of User Review Volume on Consumers’ Willingness-to-Pay: A Consumer Uncertainty Perspective

> Research article (Journal of Interactive Marketing, 2016) · cited 31× · AI/ML

**Wikidata**: [openalex:W2265561566](https://www.wikidata.org/wiki/openalex:W2265561566)  
**Source**: https://4ort.xyz/entity/the-impact-of-user-review-volume-on-consumers-willingness-to-pay-a-consumer-uncertainty-perspective