# The Impact of the Interactivity of Internet Celebrity Anchors on Consumers’ Purchase Intention

> Research article (Frontiers in Psychology, 2021) · cited 32× · AI/ML

**Wikidata**: [openalex:W3208418591](https://www.wikidata.org/wiki/openalex:W3208418591)  
**Source**: https://4ort.xyz/entity/the-impact-of-the-interactivity-of-internet-celebrity-anchors-on-consumers-purchase-intention