# The Impact of Subscription Programs on Customer Purchases

> Research article (Journal of Marketing Research, 2022) · cited 78× · AI/ML

**Wikidata**: [openalex:W4210407456](https://www.wikidata.org/wiki/openalex:W4210407456)  
**Source**: https://4ort.xyz/entity/the-impact-of-subscription-programs-on-customer-purchases