# The Impact of Quality of Big Data Marketing Analytics (BDMA) on the Market and Financial Performance

> Research article (Journal of Global Information Management, 2022) · cited 18× · AI/ML

**Wikidata**: [openalex:W4312589500](https://www.wikidata.org/wiki/openalex:W4312589500)  
**Source**: https://4ort.xyz/entity/the-impact-of-quality-of-big-data-marketing-analytics-bdma-on-the-market-and-financial-performance