# The Impact of Proximity Marketing on Consumer Reactions and Firm Performance: A Conceptual and Integrative Model

> Research article (Journal of the Association for Information Systems, 2015) · cited 12× · AI/ML

**Wikidata**: [openalex:W1156890328](https://www.wikidata.org/wiki/openalex:W1156890328)  
**Source**: https://4ort.xyz/entity/the-impact-of-proximity-marketing-on-consumer-reactions-and-firm-performance-a-conceptual-and-integrative-model