# The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores

> Research article (Journal of Marketing, 2022) · cited 17× · AI/ML

**Wikidata**: [openalex:W4220808261](https://www.wikidata.org/wiki/openalex:W4220808261)  
**Source**: https://4ort.xyz/entity/the-impact-of-organic-specialist-store-entry-on-category-performance-at-incumbent-stores