# The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

> Research article (Journal of Economics Finance and Administrative Science, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4376627269](https://www.wikidata.org/wiki/openalex:W4376627269)  
**Source**: https://4ort.xyz/entity/the-impact-of-omnichannel-integrated-marketing-communications-imc-on-product-and-retail-service-satisfaction