# The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty: the case of Croatia

> Research article (Tourism Review, 2022) · cited 18× · AI/ML

**Wikidata**: [openalex:W4306412546](https://www.wikidata.org/wiki/openalex:W4306412546)  
**Source**: https://4ort.xyz/entity/the-impact-of-integrated-marketing-communications-consistency-on-destination-brand-equity-in-times-of-uncertainty-the-ca