# The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory

> Research article (Journal of Retailing and Consumer Services, 2023) · cited 81× · AI/ML

**Wikidata**: [openalex:W4367550746](https://www.wikidata.org/wiki/openalex:W4367550746)  
**Source**: https://4ort.xyz/entity/the-impact-of-influencers-multi-sns-use-on-followers-behavioral-intentions-an-integration-of-cue-consistency-theory-and-