# The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender

> Research article (Current Issues in Tourism, 2019) · cited 29× · AI/ML

**Wikidata**: [openalex:W2960349157](https://www.wikidata.org/wiki/openalex:W2960349157)  
**Source**: https://4ort.xyz/entity/the-impact-of-imc-consistency-and-interactivity-on-city-reputation-and-consumer-brand-engagement-the-moderating-effects-