# The impact of formats and interactive modes on the effectiveness of mobile advertisements

> Research article (Journal of Ambient Intelligence and Humanized Computing, 2016) · cited 15× · AI/ML

**Wikidata**: [openalex:W2320063558](https://www.wikidata.org/wiki/openalex:W2320063558)  
**Source**: https://4ort.xyz/entity/the-impact-of-formats-and-interactive-modes-on-the-effectiveness-of-mobile-advertisements