# The Impact of Eye Tracking on Neuromarketing for Genuine Value-Added Applications

> Research article (Global business and management research, 2018) · cited 19× · AI/ML

**Wikidata**: [openalex:W2994103974](https://www.wikidata.org/wiki/openalex:W2994103974)  
**Source**: https://4ort.xyz/entity/the-impact-of-eye-tracking-on-neuromarketing-for-genuine-value-added-applications