# The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective

> Research article (Journal of Research in Interactive Marketing, 2021) · cited 14× · AI/ML

**Wikidata**: [openalex:W3216833248](https://www.wikidata.org/wiki/openalex:W3216833248)  
**Source**: https://4ort.xyz/entity/the-impact-of-emerging-technology-influences-product-placement-effectiveness-a-scoping-study-from-interactive-marketing-