# The Impact of Electronic Word of Mouth and Brand Image on Online Purchase Decisions Moderated by Price Discount

> Research article (European Journal of Business Management and Research, 2022) · cited 15× · AI/ML

**Wikidata**: [openalex:W4229062961](https://www.wikidata.org/wiki/openalex:W4229062961)  
**Source**: https://4ort.xyz/entity/the-impact-of-electronic-word-of-mouth-and-brand-image-on-online-purchase-decisions-moderated-by-price-discount