# The impact of demographic similarity on customers in a service setting

> Research article (Journal of Business Research, 2021) · cited 17× · AI/ML

**Wikidata**: [openalex:W3202026292](https://www.wikidata.org/wiki/openalex:W3202026292)  
**Source**: https://4ort.xyz/entity/the-impact-of-demographic-similarity-on-customers-in-a-service-setting