# The impact of copycat packaging strategies on the adoption of private labels

> Research article (Journal of Product & Brand Management, 2015) · cited 46× · AI/ML

**Wikidata**: [openalex:W1963155749](https://www.wikidata.org/wiki/openalex:W1963155749)  
**Source**: https://4ort.xyz/entity/the-impact-of-copycat-packaging-strategies-on-the-adoption-of-private-labels