# The impact of consumer confusion on the service recovery effect of Online Travel Agency (OTA)

> Research article (Current Psychology, 2022) · cited 17× · AI/ML

**Wikidata**: [openalex:W4289930963](https://www.wikidata.org/wiki/openalex:W4289930963)  
**Source**: https://4ort.xyz/entity/the-impact-of-consumer-confusion-on-the-service-recovery-effect-of-online-travel-agency-ota