# The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective

> Research article (Journal of Business Research, 2018) · cited 93× · AI/ML

**Wikidata**: [openalex:W2805731630](https://www.wikidata.org/wiki/openalex:W2805731630)  
**Source**: https://4ort.xyz/entity/the-impact-of-consumer-archetypes-on-online-purchase-decision-making-processes-and-outcomes-a-behavioural-process-perspe