# The impact of brand switching antecedents on consideration set construction

> 2004 master's thesis by Gavin Lees at Massey University

**Wikidata**: [Q112859951](https://www.wikidata.org/wiki/Q112859951)  
**Source**: https://4ort.xyz/entity/the-impact-of-brand-switching-antecedents-on-consideration-set-construction


## References

1. [Source](http://hdl.handle.net/10179/8384)