# The impact of brand perceptions on the post-to-purchase journey: a family branding perspective

> Research article (Journal of Product & Brand Management, 2023) · cited 17× · AI/ML

**Wikidata**: [openalex:W4319079778](https://www.wikidata.org/wiki/openalex:W4319079778)  
**Source**: https://4ort.xyz/entity/the-impact-of-brand-perceptions-on-the-post-to-purchase-journey-a-family-branding-perspective