# The Impact of Artificial Intelligence and Machine Learning in Digital Marketing Strategies

> Research article (European Economic Letters, 2023) · cited 28× · AI/ML

**Wikidata**: [openalex:W4383738655](https://www.wikidata.org/wiki/openalex:W4383738655)  
**Source**: https://4ort.xyz/entity/the-impact-of-artificial-intelligence-and-machine-learning-in-digital-marketing-strategies