# The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective

> Research article (International Journal of Information Management, 2024) · cited 27× · AI/ML

**Wikidata**: [openalex:W4391887234](https://www.wikidata.org/wiki/openalex:W4391887234)  
**Source**: https://4ort.xyz/entity/the-impact-of-artificial-intelligence-adoption-for-business-to-business-marketing-on-shareholder-reaction-a-social-actor