# The impact of advertising creativity on purchase intention in the airline industry: A stimulus-organism-response (S-O-R) perspective

> Research article (European Journal of Tourism Research, 2021) · cited 29× · AI/ML

**Wikidata**: [openalex:W3210439387](https://www.wikidata.org/wiki/openalex:W3210439387)  
**Source**: https://4ort.xyz/entity/the-impact-of-advertising-creativity-on-purchase-intention-in-the-airline-industry-a-stimulus-organism-response-s-o-r-pe