# The impact of advertising content on movie revenues

> Research article (Marketing Letters, 2017) · cited 18× · AI/ML

**Wikidata**: [openalex:W2594702216](https://www.wikidata.org/wiki/openalex:W2594702216)  
**Source**: https://4ort.xyz/entity/the-impact-of-advertising-content-on-movie-revenues