# The illogic of being data-driven: reasserting control and restoring balance in our relationship with data and technology in football

> Research article (Science and Medicine in Football, 2020) · cited 31× · AI/ML

**Wikidata**: [openalex:W3107426020](https://www.wikidata.org/wiki/openalex:W3107426020)  
**Source**: https://4ort.xyz/entity/the-illogic-of-being-data-driven-reasserting-control-and-restoring-balance-in-our-relationship-with-data-and-technology-