# The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms

> Research article (Journal of Marketing Research, 2021) · cited 35× · AI/ML

**Wikidata**: [openalex:W3159148328](https://www.wikidata.org/wiki/openalex:W3159148328)  
**Source**: https://4ort.xyz/entity/the-idea-advantage-how-content-sharing-strategies-impact-engagement-in-online-learning-platforms