# The Hidden Power of Sustainable Tourism Indicator Schemes: Have We Been Measuring Their Effectiveness All Wrong?

> Research article (Journal of Travel Research, 2023) · cited 37× · AI/ML

**Wikidata**: [openalex:W4386603524](https://www.wikidata.org/wiki/openalex:W4386603524)  
**Source**: https://4ort.xyz/entity/the-hidden-power-of-sustainable-tourism-indicator-schemes-have-we-been-measuring-their-effectiveness-all-wrong