# The group matters: examining the effect of group characteristics in online brand communities

> Research article (Asia Pacific Journal of Marketing and Logistics, 2020) · cited 22× · AI/ML

**Wikidata**: [openalex:W3006774951](https://www.wikidata.org/wiki/openalex:W3006774951)  
**Source**: https://4ort.xyz/entity/the-group-matters-examining-the-effect-of-group-characteristics-in-online-brand-communities