# The GenAI is out of the bottle: generative artificial intelligence from a business model innovation perspective

> Research article (Review of Managerial Science, 2023) · cited 395× · AI/ML

**Wikidata**: [openalex:W4386711999](https://www.wikidata.org/wiki/openalex:W4386711999)  
**Source**: https://4ort.xyz/entity/the-genai-is-out-of-the-bottle-generative-artificial-intelligence-from-a-business-model-innovation-perspective