# The future of advertising campaigns: The role of AI-generated images in advertising creative

> Research article (Journal of Pervasive Media, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4386003543](https://www.wikidata.org/wiki/openalex:W4386003543)  
**Source**: https://4ort.xyz/entity/the-future-of-advertising-campaigns-the-role-of-ai-generated-images-in-advertising-creative