# The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally Friendly Global Brands

> Research article (Journal of International Marketing, 2021) · cited 17× · AI/ML

**Wikidata**: [openalex:W3160274644](https://www.wikidata.org/wiki/openalex:W3160274644)  
**Source**: https://4ort.xyz/entity/the-fresh-start-mindset-a-cross-national-investigation-and-implications-for-environmentally-friendly-global-brands