# The form of AI-driven luxury: how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process

> Research article (Journal of Marketing Management, 2024) · cited 27× · AI/ML

**Wikidata**: [openalex:W4405026041](https://www.wikidata.org/wiki/openalex:W4405026041)  
**Source**: https://4ort.xyz/entity/the-form-of-ai-driven-luxury-how-generative-ai-gai-and-large-language-models-llms-are-transforming-the-creative-process