# The factors influencing customer loyalty in social commerce platform: variety-seeking and social impact perspective

> Research article (International Journal of Web Information Systems, 2020) · cited 17× · AI/ML

**Wikidata**: [openalex:W3043369688](https://www.wikidata.org/wiki/openalex:W3043369688)  
**Source**: https://4ort.xyz/entity/the-factors-influencing-customer-loyalty-in-social-commerce-platform-variety-seeking-and-social-impact-perspective