# The excessive choice effect meets the market: A field experiment on craft beer choice

> Research article (Journal of Behavioral and Experimental Economics, 2017) · cited 26× · AI/ML

**Wikidata**: [openalex:W2585420767](https://www.wikidata.org/wiki/openalex:W2585420767)  
**Source**: https://4ort.xyz/entity/the-excessive-choice-effect-meets-the-market-a-field-experiment-on-craft-beer-choice