# The Evolution of Marketing Channels: Trends and Research Directions

> Research article (Journal of Retailing, 2015) · cited 167× · AI/ML

**Wikidata**: [openalex:W565283424](https://www.wikidata.org/wiki/openalex:W565283424)  
**Source**: https://4ort.xyz/entity/the-evolution-of-marketing-channels-trends-and-research-directions