# The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm

> Research article (Frontiers in Communication, 2023) · cited 55× · AI/ML

**Wikidata**: [openalex:W4380997644](https://www.wikidata.org/wiki/openalex:W4380997644)  
**Source**: https://4ort.xyz/entity/the-ethics-of-virtuality-navigating-the-complexities-of-human-like-virtual-influencers-in-the-social-media-marketing-rea