# The “Esperanto” of business... or how to be successful in life: A decolonial reading, using semiotics, of English language courses’ advertisements in Brazil

> Research article (Marketing Theory, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4214879214](https://www.wikidata.org/wiki/openalex:W4214879214)  
**Source**: https://4ort.xyz/entity/the-esperanto-of-business-or-how-to-be-successful-in-life-a-decolonial-reading-using-semiotics-of-english-language-cours