# The environmental turbulence concept in marketing: A look back and a look ahead

> Research article (Journal of Business Research, 2023) · cited 33× · AI/ML

**Wikidata**: [openalex:W4323819416](https://www.wikidata.org/wiki/openalex:W4323819416)  
**Source**: https://4ort.xyz/entity/the-environmental-turbulence-concept-in-marketing-a-look-back-and-a-look-ahead