# The elephant in the room: Predictive performance of PLS models

> Research article (Journal of Business Research, 2016) · cited 1,560× · AI/ML

**Wikidata**: [openalex:W2342472925](https://www.wikidata.org/wiki/openalex:W2342472925)  
**Source**: https://4ort.xyz/entity/the-elephant-in-the-room-predictive-performance-of-pls-models