# The Efficacy of Cultural Intelligence for Adaptive Selling Behaviors in Cross-Cultural Selling: The Moderating Effect of Trait Mindfulness

> Research article (Journal of Global Marketing, 2019) · cited 63× · AI/ML

**Wikidata**: [openalex:W2971814892](https://www.wikidata.org/wiki/openalex:W2971814892)  
**Source**: https://4ort.xyz/entity/the-efficacy-of-cultural-intelligence-for-adaptive-selling-behaviors-in-cross-cultural-selling-the-moderating-effect-of-
