# The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014

> Research article (Information Systems Research, 2021) · cited 62× · AI/ML

**Wikidata**: [openalex:W3119167605](https://www.wikidata.org/wiki/openalex:W3119167605)  
**Source**: https://4ort.xyz/entity/the-effects-of-social-media-content-created-by-human-brands-on-engagement-evidence-from-indian-general-election-2014