# The effects of promotions on hedonic versus utilitarian purchases

> Research article (Journal of Consumer Psychology, 2016) · cited 183× · AI/ML

**Wikidata**: [openalex:W2410378812](https://www.wikidata.org/wiki/openalex:W2410378812)  
**Source**: https://4ort.xyz/entity/the-effects-of-promotions-on-hedonic-versus-utilitarian-purchases