# The effects of processing mode and brand scandals on copycat product evaluations

> Research article (Journal of Marketing Communications, 2016) · cited 20× · AI/ML

**Wikidata**: [openalex:W2523460457](https://www.wikidata.org/wiki/openalex:W2523460457)  
**Source**: https://4ort.xyz/entity/the-effects-of-processing-mode-and-brand-scandals-on-copycat-product-evaluations