# The effects of online reviews on the popularity of user-generated design ideas within the Lego community

> Research article (European Journal of Marketing, 2022) · cited 13× · AI/ML

**Wikidata**: [openalex:W4288422735](https://www.wikidata.org/wiki/openalex:W4288422735)  
**Source**: https://4ort.xyz/entity/the-effects-of-online-reviews-on-the-popularity-of-user-generated-design-ideas-within-the-lego-community