# The effects of live streamer’s expertise and entertainment on the viewers’ purchase and follow intentions

> Research article (Frontiers in Psychology, 2024) · cited 25× · AI/ML

**Wikidata**: [openalex:W4393013202](https://www.wikidata.org/wiki/openalex:W4393013202)  
**Source**: https://4ort.xyz/entity/the-effects-of-live-streamers-expertise-and-entertainment-on-the-viewers-purchase-and-follow-intentions