# The effects of herding and word of mouth in a two-period advertising signaling model

> Research article (European Journal of Operational Research, 2018) · cited 40× · AI/ML

**Wikidata**: [openalex:W2900259433](https://www.wikidata.org/wiki/openalex:W2900259433)  
**Source**: https://4ort.xyz/entity/the-effects-of-herding-and-word-of-mouth-in-a-two-period-advertising-signaling-model