# The effects of consumer confusion on hotel brand loyalty: an application of linguistic nonlinear regression model in the hospitality sector

> Research article (Soft Computing, 2019) · cited 11× · AI/ML

**Wikidata**: [openalex:W2954685230](https://www.wikidata.org/wiki/openalex:W2954685230)  
**Source**: https://4ort.xyz/entity/the-effects-of-consumer-confusion-on-hotel-brand-loyalty-an-application-of-linguistic-nonlinear-regression-model-in-the-